Demand is rising for reduced-sugar beverages across APAC, especially among Gen Z and millennials. According to a study done in Australia and New Zealand, young consumers aged 18 to 24 were more likely to be interested and pay more for healthier drinks as compared to the older population1. These consumers are more label-aware, scrutinizing ingredients and favoring brands that support health and transparency. Rising awareness of conditions like obesity and diabetes is fueling this shift.
From 2017 to 2018, the surge in sugar reduction claims can be attributed to the introduction of sugar related initiatives or taxes in different countries across APAC with examples below.
For a more comprehensive analysis of the regulatory landscape in APAC, reach out to us for a consultation with our regulatory experts.
Despite the challenges, smart formulation strategies can help manufacturers reduce sugar without compromising on taste, mouthfeel, or label appeal.
Formulating low-sugar beverages isn’t just about replacing sugar. It’s about rethinking how sweetness, texture, and flavor work together. It also means staying ahead of local regulations and consumer expectations.
Sensient’s team of technical and regulatory experts across APAC is ready to help. From ideation to commercialization, we support you every step of the way—with local knowledge, natural ingredients, and proven solutions. Aside from beverages, our solutions also extend to low-calorie ice creams, reduced sugar baked goods, low-sugar frosted cereals, and more.
Let’s create your next great-tasting, reduced-sugar beverage together.
