Flavor-appropriate color increases beverage purchase intent by over 5% on average, and flavor perception by 4.5%
(Sensient Consumer Research 2020)
Formulators working with natural colors in ready-to-drink beverages like energy drinks should keep several things in mind.
Here are natural colors that pop in energy drinks—without compromising taste or stability
Whether your brand needs to standout on the grocery shelves, go viral on social media, or align with clean label trends, Sensient’s team is here to help. Our technical experts and regulatory teams across the APAC region is ready to co-create with you on your next successful energy-drink.Get started on your custom blend with us!
