Brilliant Natural Color Solutions for Plant-Based Beverages

Plant-Based Beverage and Dairy Products See Continued Growth

As the plant-based market grows overall, dairy alternatives and plant-based drinks continue to experience increasing popularity. More and more brands are innovating beyond plain or standard flavors to generate interest and meet consumer demands for new varieties.

The vegan claim has seen a meteoric rise in launch activity in recent years in Asia Pacific. It recorded an 18 percentage point increase over the last five years to account to one third of NPD in plant-based drinks, yogurt and ice cream (Mintel 2020). Opportunities for plant-based and traditional dairy products often run parallel to each other. These categories face major innovation openings for different flavor profiles. Discover some of our plant-based concepts rooted in consumer insights

1 in 3 NPD plant-based drinks have a vegan claim.

Mintel 2020

Formulating with Natural Colors for Flavor Line Extensions

The category growth in plant-based beverage opens the door for future innovation and invitation for new consumers. Leverage color from natural sources to help bring your creations to life. When formulating with natural colors, there’s only a few things to consider, such as:

STARTING BASE/RECIPE SHADE DUE TO DAIRY-FREE MATERIAL

PACKAGING & OXYGEN PERMEATION

HEAT PROCESSING/ TREATMENT

ACIDITY & PH

These are the common challenges associated with natural colors in plant-based beverages, and together, we can certainly overcome them!

If you have questions about a specific project, please don’t hesitate to reach out to me—my team and I love to help with color challenges! Or, if you’re ready to go, feel free to request a natural color sample to begin benchwork. We can ship samples to your home or corporate office!

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