Source: Mintel GDPR
The movement began in the late 1990s, driven largely by consumer concerns over genetically modified organisms (GMOs). Over time, this desire for “cleaner” foods expanded into a push for removing artificial colors, flavors, preservatives, E-numbers, and other synthetic ingredients.
But today, it is now part of a larger shift toward clean eating and clean living, where health, nutrition, and environmental awareness all play a role in purchase decisions.
By embracing transparency and using natural ingredients, brands can connect with health-conscious shoppers and stand out in a crowded marketplace. If you’re unsure on the different labeling requirements, Sensient’s network of global and local regulatory team is here to help you.
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At Sensient, we understand what clean label means to today’s manufacturers and what it takes to succeed. That’s why our experts have developed a wide range of clean label color and flavor solutions to meet evolving consumer expectations across diverse food applications.
Our proprietary technologies use recognizable natural ingredients and concentrates such as:
At Sensient, we help food manufacturers unlock nature’s potential in a way that speaks to the next generation of consumers. From bold, vibrant natural colors to clean label flavor solutions, we’re here to support your journey toward transparency, performance, and consumer trust. Let’s work together to develop products that are as clean as they are delicious.
