As consumers around the world transition away from additives in general and especially ingredients viewed as synthetic, it is becoming more critical for Sensient to provide innovation across the natural color value chain. Here are the four key reasons:
Source: The Nielson Global Health and Ingredient-Sentiment Survey, Q1 2016
% of food & drink product launches using natural color & coloring food in 2017
Source: Mintel GNPD 2017
A few years ago, we recognized the key issues outlined above and developed an ambitious agronomy initiative to coincide with the food industry’s transition to color from natural sources, specifically color derived from botanicals.
“Sensient’s agronomy program focuses on pigment maximization to drive better performance at given cost-in-use targets.”
The development of innovative farming techniques that will maximize production of color crops
The development of color crops with superior genetics using natural breeding technologies
Uniform and high quality seeds for planting to maximize the output and meet demand
Identify partners in optimal locations to ensure sustainable and socially responsible farming
Our newest site contributor and agronomy program leader, Vergel Concibido, will open the doors for greater transparency in our seed-to-shelf story. As always, please reach out to me if you would like to learn more about our program.
