Since the FDA’s announcement on January 15, 2025, there haven’t been any changes to the regulations in the region. Our regulatory teams haven’t noticed any activity from the regulators in the APAC area, but we’re always monitoring the regulatory landscape. We work closely with our teams and customers to stay informed. That said, let’s take a closer look at some potential effects of the FDA’s announcement.
If your brand is preparing to address the new FDA action by removing Red 3 but isn’t prepared to make a full conversion to natural colors, developers can look to other synthetic colors as alternatives. According to our technical experts, Red 40 offers a similarly stable and cost-effective red across applications. Red 40 won’t match the intensity of Red 3’s bright, almost neon, pink, but is an excellent option for brands seeking minimal process, formula, or cost impacts.
Heat, acidity, processing, ingredient interaction, and light exposure can all impact natural color stability depending on the color source.
As a leading global color manufacturer, Sensient’s decades of expertise and unique blending capabilities open the door to custom shades in both the natural and synthetic realms.
Brands, developers, and manufacturers can lean on our deep pool of color resources and experience to find the best solutions for Red 3 replacements and synthetic color conversion.
At Sensient, we understand what a daunting process conversion away from Red 3 and other synthetic ingredients can be. Our team of color experts is ready to guide you through the path to natural colors quickly and seamlessly with technical insights and an extensive portfolio of successful, optimized natural color solutions across the rainbow.
Reach out today for a free consultation or to request a color sample.
